Project overview

Designed a distinctive logo for this modern barbershop that captures their premium yet approachable brand identity. The design system includes variations for different applications and social media integration.

Design process

  • Brand research and competitor analysis
  • Initial concept sketches and mood boards
  • Typography selection and color palette development
  • Logo variations for different use cases
  • Social media asset creation
  • Brand guidelines documentation

Design elements

The logo combines modern typography with classic barbershop elements, creating a balance between contemporary appeal and traditional craftsmanship. The design works across various mediums including signage, business cards, and digital platforms.

Deliverables

  • Primary logo in multiple formats (AI, EPS, PNG, SVG)
  • Logo variations for different backgrounds
  • Social media profile pictures and cover images
  • Business card design templates
  • Brand style guide with usage guidelines
  • Digital assets for web and print use

Results

Client growth

+15%

New client acquisition

Social growth

850

Social media followers

The new logo design helped establish a professional presence on social media and created a cohesive brand identity that resonates with the target audience.

Tools and skills

Adobe IllustratorLogo designBrand identityTypographyColor theory

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